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Platforms
Meta Ads accounts
What sits behind the console
Access here hangs off a personal profile, so the ad account, the pages and the pixel all live downstream of one person's login.
That login is read together with the device and the address it arrived from, and two of them answering identically is the shape that draws attention.
The app also strips fbclid and the rest of the click identifiers from links, so a creative opened in one profile leaves no trail in another.
Business accounts and asset access
The platform's own answer to running many ad accounts is a business account that holds them as assets, with people invited by role instead of by password.
A second personal profile is not that answer, and its terms are plain that a person gets one.
So the profiles here separate ad accounts and the people who work on them, not one person into two.
Where the ceilings bite
A young ad account that opens three campaigns and doubles a budget in one evening is asking for a manual review.
These numbers sit on the profile card in Grid view, under "Safe daily ceiling", and each row shows its threshold there as a number: a ceiling of 12 with a 70% threshold reads "warning at 8". The app does not count actions in the ad account and blocks nothing, so this is guidance and the decision is yours.
| Action | A day | Warning at |
|---|---|---|
| Campaign edits | 12 | 70% |
| Budget changes | 4 | 50% |
| New campaigns | 3 | 67% |
| Payment edits | 1 | 99% |
| Account switches | 3 | 67% |
First week of a new account
A fresh ad account is trusted least on the day it is born, and the ramp accepts that instead of arguing with it.
Day one's safe pace is eight pages and day seven's is forty. The steps between are fractions of the scenario ceiling, so they move when it moves.
| Day | Pages a day |
|---|---|
| Day 1 | 8 |
| Day 2 | 14 |
| Day 3 | 20 |
| Day 4 | 26 |
| Day 5 | 32 |
| Day 6 | 36 |
| Day 7 and after | 40 |
One payment edit a day
Nothing brings a reviewer around faster than a change to who pays: a new card, a new billing country, a new spending threshold.
The ceiling is one such edit a day with a 99 percent threshold, which the profile card shows as "warning at 1": as close to the limit as a threshold gets.
A card reused across two ad accounts links them on the platform's side, and a separate browser does nothing about it.
What the rules actually say
Its terms ask for one personal profile per person and offer business accounts for everything above that. Breaking the first turns an ad account problem into a person problem.
Read the rules yourself before you scale. We link them rather than paraphrase them, because they change and a paraphrase goes stale.
What this does not do
- It does not carry an ad account through a review. Creatives, landing pages and spend history weigh more than the browser.
- It does not give you a second personal profile. Its terms ask for one per person and we will not sell a way around that.
- It does not hide a card or a phone number shared between two accounts.
- It does not lift the platform's own limits. The ceilings here are ours and they sit lower on purpose.
Check it
Every number on this page comes from the product, not from a marketing draft.
- Ceilings and warning thresholds for this scenario
- packages/shared/src/index.js · SCENARIOS.ads.rateLimits
- The seven day ramp for a new account
- packages/shared/src/index.js · WARMUP_RAMP · warmupLimit
- The daily ceiling shown beside a profile
- packages/shared/src/index.js · SCENARIO_DAILY_LIMIT · apps/desktop/src/main/main.js
- Tracker lists loaded for this scenario
- packages/shared/src/index.js · SCENARIOS.ads.trackerLists · apps/desktop/test/блокировка-живьём.js
- The threshold as a number on the profile card
- apps/desktop/src/manager/renderer.js · порогДействия · apps/desktop/test/решения-имён-исполняются-в-окне.js
Questions
- How many ad accounts can a business hold?
- The platform sets that number itself and raises it as spend history builds. Our ceilings sit under whatever it allows.
- Does a profile per account help at review time?
- It keeps one account's session out of another's, which is a different thing from passing a review. The review looks at what you advertise.
- Can two people work in one ad account?
- Yes, by inviting each of them by role. Each person then keeps their own profile on their own machine.
- What do the two tracker lists cover?
- One is the general list every scenario loads, the other is the advertising list. Both run in the engine's network layer rather than as a script on the page.
- Why is the New campaigns threshold at two thirds?
- Three a day is a small number, and a threshold on the last one would come too late to change your plan for the evening. The profile card shows it as "warning at 2".
Give each ad account a profile
The free plan gives two profiles, with no time limit and no card.